Amazon is the largest online retail platform in the world. Adding Amazon product listing video may seem a little daunting; however, it couldn’t be any easier with this following guide.
An Amazon listing is a page for each item you are selling on Amazon. Getting your Amazon product listing right determines how successful your product sales would be on the platform. This is the way your customers choose the products they would like to have.
As having the best Amazon Product listing is tantamount to success on Amazon, it is essential to do everything you can to ensure your listing is incredible! One of the ways you can do this is by adding Amazon Product Listing Video. This engages your customers more and helps them to understand how good the product is, further encouraging them to purchase the item.
Most customers would prefer to watch a product video than read a description of it. In fact, According to a study done by Adobe, customers who view demo videos are 1.81 times more likely to purchase items on sale than customers that don’t view videos. A study by eMarketer in 2017 found that four times as many shoppers would preferably view a video about an item than reading up on it.
How do you upload a Amazon product listing video to your Amazon listing?
One method to add your videos to your product listing is the Enhanced Brand Content, which is as follows:
- Log in to your Seller Central on your Amazon account.
- Navigate to Advertising and select Enhanced Brand Content in your Amazon Seller Central account.
- Select the SKU (Stock Keeping Unit) that you would like to add to your video.
- Go ahead and hit the ‘Get Started’ button to search for the product.
- When the search is done, you will have your product details displayed. You may go ahead and select the ‘Add Video’ button to continue.
- The last step is to upload your video. Select a thumbnail and fill out your product title and the product description—Select Submit when done.
Add Video as Customer Reviews
Another method is to Add Your Video as Customer Reviews. Here is a simple way you can get across to shoppers, as most people that are seriously considering buying products will check reviews. Amazon always asks for feedback after a purchase. Rather than leaving it to the generic email Amazon would send, it is better to send personalized review requests, shortly after the shopper receives the products.
Here’s a guide to add the essential Amazon video review videos.
- After logging in to your Amazon account, head over to the product detail page for the item bought on Amazon.com
- In the Customer Reviews section, select ‘Write a customer review.’
- Rate the purchased product.
- Begin the Review
- Immediately you start tying in your review; an option to add a video or photos to your review will appear. The option, as mentioned earlier, wouldn’t be visible till this.
- Upload your media to the review. Select that grey button, choose the files you want to upload, and click submit when you’re done.
- To ensure your review appears as you desire, select Preview your review.
- Select Publish Review to submit.
Now, you have added a video to your Amazon Product Listing in such easy steps!
You are sure to get an increase in views and customers!
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