There are several things you can do to improve your chances of selling products on Amazon. You can put your efforts into customer service and improving product listings. The most important thing is to continue aiming for the Buy Box.
Order defect rate
Your order defect rate must be very low if you want to be able to buy from Amazon. This is because Amazon will suspend sellers with ODRs above 1%. This metric is also affected by negative feedback, credit card chargebacks, and A-to-z claims. You should closely monitor these metrics and respond quickly to any A-to-Z claims or negative feedback. It is important to try and understand the reason a customer reports a defect and offer assistance whenever possible.
Amazon measures the order defect (ODR), over 60 days. It’s important to keep a low ODR. You should also keep your pre-fulfillment cancel and late shipment rates below 4% and 2.5% respectively, as a high ODR can lead to account suspension.
Product pricing
You need to ensure that your sales generate positive feedback about your products if you want to win the Amazon buy box. This can be achieved using a variety of metrics. Your order defect rate is an important metric. You should aim to achieve a defect rate of less than 1%.
You should also try to sell your product at an Amazon-competitive price. Competitive prices can help increase your chances of getting featured in the Buy Box. Although it’s impossible to win the Buy Box every single day, knowing the algorithms of Amazon can give you an advantage over your competition. Amazon also provides statistics about seller feedback that can be used to track your advertising strategies.
Fulfillment options
Your chances of being in the Amazon Buy Box will depend on which fulfillment option you choose. Fulfillment through Amazon is more likely to get you into the Buy Box than Fulfillment via Merchant. Offering Seller-Fulfilled Prime Shipping is another way to increase your chances to get into the Buy Box. Prime shipping can earn you the Prime badge. This will significantly increase your chances of getting into the Buy Box.
Amazon’s algorithm will evaluate a number of factors to determine which seller is eligible for the Buy Box. The algorithm will consider the customer experience and seller presence in Amazon’s retail stores. You will be recognized if your product is a hit and you have an Amazon Retail presence.
Shipping time
Selling perishable items such as e-cards on birthdays, shipping time is crucial to a seller’s success. This factor will be considered by Amazon when determining whether a product is eligible for the Buy Box. The item must be sent within 3-7 days to be eligible. The seller will have a greater chance of landing in the Buy Box if the shipping process is completed quickly.
Amazon uses an algorithm to determine which products will appear in its Buy Box. It uses several factors to determine a product’s worth to customers. It assigns variable value to categories and products. The Buy Box will be awarded to the seller with the fastest shipping times.
