It is important to know the differences between Amazon and shopify when comparing the two ecommerce platforms. We will compare the features and costs of each platform as well as the Search engine optimizing (SEO) advantages of each. This article will assist you in making the right decision for your company.
Comparison of two ecommerce platforms
If you don’t know where to begin, creating an online store can be difficult. Shopify and Amazon both offer tools that allow you to set up your shop and sell products. There are differences between Amazon and Shopify that you need to be aware of. Shopify, a specialized eCommerce platform, provides tools for creating your online store. Amazon is a marketplace that allows sellers to sell their products.
Amazon requires you to pay a percentage on every sale. Shopify does not charge a percentage on every sale and offers hundreds more payment options. These sites are ideal for small businesses as well as cross-border ecommerce. Shopify offers many paid themes that can be customized to create a store.
Prices
First, you need to remember that Shopify will require you to market your store once it is set up. Shopify is different from Amazon. Amazon handles most of the marketing, but Shopify will require you to promote your brand yourself. Shopify doesn’t provide reports so you will need to keep track yourself of sales data. You will also be charged a transaction charge for every sale you make through the platform.
You will need to pay the monthly subscription fee and Fulfillment by Amazon fees (FBA), which cover order fulfillment and inventory storage. It can be difficult to keep track of these costs so make sure to check the Amazon Fee Schedule.
Features
Amazon is an online platform that lets you sell many products. Shopify can be used to sell Amazon products. While both platforms have many features, there are differences between them. Shopify, for instance, has a robust help centre that offers 24/7 phone and chat support. Amazon has a limited help center that focuses on the basics. Shopify offers more detailed information for advanced users.
Amazon has many features but you can’t customize your URL or domain. This is a big disadvantage for anyone looking to start an online business. Shopify on the other hand offers many features that make it easier to set up a shop. Shopify’s dashboard can be used to manage your inventory if you are having trouble setting up your shop.
Search engine optimization
There are a few things to keep in mind if you are looking for an eCommerce platform. The first is SEO. You, as a seller, will need to ensure that your products are easily found by customers. Amazon has its own algorithm, so you will need to develop a strategy to improve visibility and rank. This strategy will include optimizing product listings, optimizing images, and paying ads.
Amazon offers a variety of features to support product listing optimization, in addition to search engine optimization. The “A+ Content” feature, for example, is designed to increase a product listing’s visibility via rich content and unique layouts. This feature can boost conversions, traffic, sales, and even revenue. It does require you to enroll your products in Amazon Brand Registry.
