When it comes to selling products on Amazon, your brand identity is crucial to your success. It is how customers identify you and how you stand out from the crowd. With the number of sellers on Amazon increasing every day, standing out from your competitors has never been more challenging.

However, if you are looking to transform how customers perceive your brand or update your brand name, it can be incredibly difficult. Thankfully, Review Sparks is here to help you…

Why change your brand name

The Amazon platform does not let you change your name yourself as once you have registered you brand name it is deemed final.

Each product that retails on Amazon is given an Amazon Standard Identification Number (ASIN), a ten-character unique identifier which is automatically assigned to sellers by the platform. These ASINs are associated with a specific brand, and cannot be swapped between two different companies.

ASINs make it easier to identify products within a seller’s catalog, but if you are looking to change your name to make it more professional, or you want to sell a specific product to another seller with a different brand name, then Review Sparks will help you.

When you are able to have all of your products under the same brand umbrella, it not only becomes easier to manage your ASINs, but it also lets you focus on building and expanding your brand.

How we can help

Review Sparks knows how important the right brand name is, which is why we’ll help you to change yours. To get started, you’ll need to complete a quick questionnaire and provide us with:

• Your Marketplace
• ASIN
• Current Brand Name
• Brand Name you want to change too.

With this info, we can begin the process, and it will typically take between 3-5 days to complete.

So if you want to take your business to the next level and ensure your brand name attracts more consumers, find out how Review Sparks can help you.